At Jim Riehl's Friendly Automotive, it all started back in 1987 with the opening of our very first Jeep store in Warren, Michigan. We were passionate about cars and even more passionate about providing great service and that’s never changed.
By 2000, we were ready to grow, adding the Chrysler brand to our lineup. Just a year later, in 2001, we opened a second location in Clinton, expanding our offerings to include Honda and Cadillac. That same commitment to choice and customer care guided us into 2004, when we opened a third location in Lapeer, bringing Chrysler, Dodge, Jeep, and Ram under one roof.
As the years rolled on, so did our momentum. In 2019, we proudly opened our Washington Township store, continuing to serve the community with Chrysler, Dodge, Jeep, and Ram vehicles.
Then, in 2023, we took an exciting step with the launch of Jim Riehl Ford in Charlevoix, Michigan. It was a new brand for us, but our approach stayed the same: friendly, reliable service that makes you feel right at home.
Most recently, in 2025, we expanded online with a new replacement parts website—making it easier than ever to get the parts you need, with free shipping on orders over $50.
From a single Jeep store to multiple locations and an online presence, one thing has remained constant: our dedication to friendly, honest service. We're proud of our journey—and even more excited for what’s ahead.
